Direct response marketing can be a very effective tool to generate immediate and measurable transactions. My experience includes both consumer and business-to-business (B2B) direct marketing. Products and services marketed have included bank cards, financial investments, gifts and collectibles, pneumatic conveying services, real estate partnerships and more.
 | Ryan & AssociatesThis gift wholesaler gains most of its sales in the early buying months of January and February. Our 4-color, oversized postcard allowed them to stand out among the crowd and attract buyers to their booth at a well-attended sales show. |
 | United Investors Income PropertiesUnited Investors desired to boost sales of its “soon-to-close” limited partnership investment product. To achieve this goal, we targeted the salesforce that could offer a wide range investment alternatives to their clients. The staggered mailing caught their attention, and encouraged them to consider how a partnership could fit into clients’ portfolios. Sales greatly surpassed United Investors’ expectations. |
 | Hallmark Gold Crown StoresGold Crown operators know that once inside, customers will make incremental purchases. Our simple but effective 2-color newsletter was distributed to Gold Crown cardholders and offered them special coupon pricing on new and popular items. Redemptions typically exceeded three percent. |