Websites are the hubs for most organizations’ online or digital presences, with a bow to the social media tools, like LinkedIn, Facebook, Twitter, YouTube and others. Website copy must be clear and concise. Yes, I use keywords, but I don’t beat people over the head with them. Good writing is still good writing, no matter the medium.
I try to write website copy from the readers point of view, and to be informative and persuasive. My goal is to write website copy in plain English, with shorter, punchier sentences, with a style and tone that matches your messages with your audiences’ needs, interests and idiosyncrasies.