My approach to website content

Websites are the hubs for most organizations’ online or digital presences, with a bow to the social media tools, like LinkedIn, Facebook, Twitter, YouTube and others. Website copy must be clear and concise. Yes, I use keywords, but I don’t beat people over the head with them. Good writing is still good writing, no matter the medium.

I try to write website copy from the readers point of view, and to be informative and persuasive. My goal is to write website copy in plain English, with shorter, punchier sentences, with a style and tone that matches your messages with your audiences’ needs, interests and idiosyncrasies.

Navigator Network Solutions

Content for this converged network company totaled more than 10,000 words. We built the site end-to-end in just thirty days.

Full-Service Landscaper

I concepted and wrote the editorial content for this landscaper’s website. The website positions the company as the region’s premier, full-service landscape contractor, delivering high-end, comprehensive landscaping and related services to discriminating residential and commercial clients.

Fowara is an Atlanta-based website design and development company. I helped the owner craft his website content into American English, with an informative and clear tone.