Direct Response Marketing

Direct response marketing can be a very effective tool to generate immediate and measurable transactions. My experience includes both consumer and business-to-business (B2B) direct marketing. Products and services marketed have included bank cards, financial investments, gifts and collectibles, pneumatic conveying services, real estate partnerships and more.

Ryan & Associates

This gift wholesaler gains most of its sales in the early buying months of January and February. Our 4-color, oversized postcard allowed them to stand out among the crowd and attract buyers to their booth at a well-attended sales show.

United Investors Income Properties

United Investors desired to boost sales of its “soon-to-close” limited partnership investment product. To achieve this goal, we targeted the salesforce that could offer a wide range investment alternatives to their clients. The staggered mailing caught their attention, and encouraged them to consider how a partnership could fit into clients’ portfolios. Sales greatly surpassed United Investors’ expectations.

Hallmark Gold Crown Stores

Gold Crown operators know that once inside, customers will make incremental purchases. Our simple but effective 2-color newsletter was distributed to Gold Crown cardholders and offered them special coupon pricing on new and popular items. Redemptions typically exceeded three percent.