Accounting

Gary Lofstrom has both worked as an employee of a CPA firm and served numerous CPA firms as a marketing consultant.

Accounting firms have the unenviable challenge of marketing intangible skills and expertise. My accounting experience includes working for one of the Big 4 accounting firms as director of marketing, and serving several accounting firms of various sizes as a consultant. In addition to creating strategic marketing plans for accounting firms, I have extensive experience in these areas:

• Content for blogs, email newsletters, social media, websites and more
• Response to proposals (RFPs)
• White papers
• PowerPoint presentations (text and layout)
• Print collateral (capabilities brochures, product brochures, etc.)
• Strategic and business planning
• Market research