Strategic Marketing Planning

How to craft a winning content marketing plan

Do you want to be a successful business content marketer? The excitement and potential of creating content that builds your reputation as a thought leader often gets in the way of doing the simple stuff first. Like planning. Content editorial planning to be specific. Unfortunately, you might start out with two or three great blog …

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KCIABC’s Business Communicators Summit

Speaker and communications consultant Chakisse Newton offered business communicators “practical tips and techniques to improve every communication, whether written or verbal, professional or personal,” at KCIABC’s 2013 Business Communicators Summit. The whole day included breakout sessions on topics from “Integrated Online Marketing” to “Understanding Mobile Content Marketing” to “Developing Your Professional Presence and Get Results.”

How fancy is your firm’s capabilities brochure?

Just when I thought nobody wanted a firm brochure anymore, I get a call from an upstart accounting firm. The sole proprietor had already created a “do it yourself” website, and she also wanted to have a printed brochure to provide clients and prospects. The capabilities brochure banter “What kind of capabilities brochure options do …

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Professional service firms grow faster with online marketing

Online, or digital, marketing delivers faster growth and higher profits for professional service firms. That’s according to Hinge Research Institute and their findings from an online survey of 500 professional service firms.  Their findings include: Online marketing by professional service firms increases their profitability Greater online lead generation leads to greater total profitability. The survey …

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Professional service firms have untapped online marketing potential

Traditional marketing techniques at professional service firms are giving way to online marketing and inbound marketing strategies as buyers of professional services change their habits. Hinge Research Institute released its 2011 examination of the current state and untapped potential of online marketing in professional services firms. Here are few of their findings. Results demonstrate that …

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