Small Business

BrandYourself, DIY Online Reputation Management

I happened to watch a rerun of Shark Tank this week and was intrigued by Patrick Ambron, co-founder of BrandYourself, an online reputation management service. I find it very interesting since I’ve been in the position of counseling small business clients on the problems they’ve encountered, such as having negative reviews on Yelp. Worse yet, …

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Thinking responsively: responsive web design that is

Responsive Web Design This year I’ve built new websites for clients on responsive design platforms. Mobile responsive design has been talked about for a few years, but I think it’s really become a must in the last couple of years. And it’s much easier to accomplish today with responsive design platforms, like most of the …

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Should you include photos of key people on your website?

This headline is a question posed frequently by clients when I ask them for their most recent, high quality head shot, or ask them to get a head shot photo taken for their website. I generally support the idea of a photo to go with a bio. However, I think there are times when certain …

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Jive Talkin’ at Cerner Corporation

Social Business Collaboration Tools Leveraged by Cerner Corporation A large number of communications professionals and other business managers wanted to learn more about the social intranet today by hearing how industry giant, Cerner Corporation, introduced the Jive platform to its 10,000+ employees and numerous clients, business partners, invited guests-researchers and industry experts. The presentation was …

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How fancy is your firm’s capabilities brochure?

Just when I thought nobody wanted a firm brochure anymore, I get a call from an upstart accounting firm. The sole proprietor had already created a “do it yourself” website, and she also wanted to have a printed brochure to provide clients and prospects. The capabilities brochure banter “What kind of capabilities brochure options do …

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Print media complements landscaper’s online presence

  Is print media dead? Of course not! It has unfortunately – in some people’s minds – become the red-headed, step-child to the sexiness of online marketing. This landscaping firm is reaching out to audiences that appreciate the capabilities of a licensed landscape architect. Are they older, more affluent and read print publications? Likely so. …

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Landscaper’s website a breath of fresh air & soil & water

I’m rather proud of the Beaver Creative Environments website that I helped create with the team of Terri Nemer and Lisa Bowser. Terri is a talented art director who wisely chose to go against the usual concept of splashing a landscaper’s or gardening-related business’ website with lots and lots of the color green. Instead, she …

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