Content Writing/Content Marketing

How to craft a winning content marketing plan

Do you want to be a successful business content marketer? The excitement and potential of creating content that builds your reputation as a thought leader often gets in the way of doing the simple stuff first. Like planning. Content editorial planning to be specific. Unfortunately, you might start out with two or three great blog …

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Thinking responsively: responsive web design that is

Responsive Web Design This year I’ve built new websites for clients on responsive design platforms. Mobile responsive design has been talked about for a few years, but I think it’s really become a must in the last couple of years. And it’s much easier to accomplish today with responsive design platforms, like most of the …

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People to People Newsletter Award to Gary Lofstrom & KC Chapter

Our chapter of  People to People International was recently honored as the “2014 People to People International’s Chapter Newsletter Award” winner. Our chapter president kindly gave me kudos for my part in publishing the member email news blast. People to People International Kansas City Chapter Members, Please the attached. I nominated Gary Lofstrom for the …

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Should you include photos of key people on your website?

This headline is a question posed frequently by clients when I ask them for their most recent, high quality head shot, or ask them to get a head shot photo taken for their website. I generally support the idea of a photo to go with a bio. However, I think there are times when certain …

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Online Reputation Management

SERPS matter when your reputation is online and “on the line” People are talking about you and your organization online. They’re talking about you on Facebook, LinkedIn, Google+, and perhaps even Yelp. You can find out by “Googling yourself” or your business. The search engine result pages (SERPs) from Google, Bing, Yahoo and others will …

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Content Marketing Tips for 2013

To start the new year, I combed the Internet for content marketing tips and trends. The folks at Social Media Examiner have a great list (26 Essentials for Blogging Success: What You Need to Know) for those of us interested in online marketing. My favorites in this list include: #4 Website/blog Design Elements. Simple ways …

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Enhanced LinkedIn Company Pages Can Build Your B2B Brand

Enhanced LinkedIn company pages, introduced several weeks ago, intrigue me. I must admit that I barely had a LinkedIn company page before this past year or so, and I kind of wondered if it was worth the bother. Aren’t we mostly looking for people, not companies? Then it donned on me that I have been …

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Print media complements landscaper’s online presence

  Is print media dead? Of course not! It has unfortunately – in some people’s minds – become the red-headed, step-child to the sexiness of online marketing. This landscaping firm is reaching out to audiences that appreciate the capabilities of a licensed landscape architect. Are they older, more affluent and read print publications? Likely so. …

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Landscaper’s website a breath of fresh air & soil & water

I’m rather proud of the Beaver Creative Environments website that I helped create with the team of Terri Nemer and Lisa Bowser. Terri is a talented art director who wisely chose to go against the usual concept of splashing a landscaper’s or gardening-related business’ website with lots and lots of the color green. Instead, she …

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