As a service professional, I believe publishing is an exceptional marketing tool and I recommend it to my service industry clients. Practicing what I preach, I have produced a number of articles over the years expressing my views, or conveying useful information, on a variety of marketing topics. These articles offer my perspective and expertise on a variety of marketing communications topics. Point and click to download articles that interest you. You will need the free Adobe Acrobat Reader to view/open the file.