Professional Services Marketing

Professional services marketing has evolved to where online marketing has displaced many so-called traditional approaches to developing business. Accounting, law, engineering and architectural firmsĀ  are being found and vetted online. Traditional techniques for generating leads and nurturing prospects are growing less effective.

Professional service firms have the unenviable challenge of marketing intangible skills and expertise. My professional services experience includes the creation of comprehensive marketing plans and managing the implementation of marketing tactics, such as the production of marketing collateral, firm news content and proposal responses.

Clifton Gunderson

Canned client newsletters just don’t offer an organization the ability to have “it’s own voice” when communicating with clients and prospects. The displayed newsletter provides customized and compelling information to the nonprofit clients of Clifton Gunderson. I’ve also created copy for agribusiness, construction, manufacturing, and community financial institution audiences.

Donnelly Meiners

This venerable professional service firm wanted to mark the achievement of reaching its fiftieth anniversary. The brochure cleverly tells the firm’s illustrious history while simultaneously communicating the firm’s present-day capabilities. The brochure was given to attendees at a formal gala and used thereafter as a recruiting brochure.

Deliotte & Touche

Professional service proposals must contain the right qualities in order to persuade prospects. My proposal writing, editing and design skills were gained from my work experience and proposal training while employed at an international consulting firm. I continue to offer proposal-writing services today.

Burns & McDonnell Engineering

Burns & McDonnell was established in 1898, and is one of the nation’s most revered engineering firms. Shown is a proposal document in which I provided writing, editing and layout services.