Professional Services Marketing
Professional service firms have the unenviable challenge of marketing intangible skills and expertise. My professional services experience includes the creation of comprehensive marketing plans and managing the implementation of marketing tactics, such as the production of marketing collateral, firm news content and proposal responses.
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Clifton GundersonCanned client newsletters just don’t offer an organization the ability to have “it’s own voice” when communicating with clients and prospects. The displayed newsletter provides customized and compelling information to the nonprofit clients of Clifton Gunderson. I’ve also created copy for agribusiness, construction, manufacturing, and community financial institution audiences. |
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Donnelly MeinersThis venerable professional service firm wanted to mark the achievement of reaching its fiftieth anniversary. The brochure cleverly tells the firm’s illustrious history while simultaneously communicating the firm’s present-day capabilities. The brochure was given to attendees at a formal gala and used thereafter as a recruiting brochure. |
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Deliotte & ToucheProfessional service proposals must contain the right qualities in order to persuade prospects. My proposal writing, editing and design skills were gained from my work experience and proposal training while employed at an international consulting firm. I continue to offer proposal-writing services today. |
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Burns & McDonnell EngineeringBurns & McDonnell was established in 1898, and is one of the nation’s most revered engineering firms. Shown is a proposal document in which I provided writing, editing and layout services. |
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