Gary Lofstrom, Financial Writer

Increasingly shifting guidelines have made the communication of financial performance quite challenging. Clients rely on my experience in the financial services sector and ongoing financial writing experiences to help them produce smart, on-target financial communications. I have experience writing annual reports, investment performance reports, investor relations communications, white or position papers and more. My services also include financial content writing for inbound marketing purposes.

	Payless ShoeSource Payless ShoeSource is one of North America’s largest retailers. As a publicly held company, Payless’ management must communicate the organization’s core capabilities and business strategies. I worked closely with the investor relations staff to create on-target and concise copy for the 1999 and 2000 annual reports.
	Commerce Bancshares Commerce Bancshares, Inc. is the holding company for Commerce Bank. The organization has roots dating  to 1865 and has repeatedly achieved top-line growth in a turbulent environment. I teamed with the investor relations group for five consecutive years to provide copy for their annual reports.
	DeMarche Associates DeMarche Associates provides clients a quarterly update on domestic and international equity markets. I created the copy and charts, and formatted the content using a page layout program. Clients are confident in my financial writing credentials and proficiency.