Professional service firm marketing

LinkedIn profiles: first or third person?

I vote for both and here’s why. Online marketing professionals typically have an opinion on how to write LinkedIn profiles. Many of them promote the use of first person. They argue that first person is more friendly and inviting. I don’t disagree with that notion, however, there are intervening variables. Like search engine results, for …

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How to craft a winning content marketing plan

Do you want to be a successful business content marketer? The excitement and potential of creating content that builds your reputation as a thought leader often gets in the way of doing the simple stuff first. Like planning. Content editorial planning to be specific. Unfortunately, you might start out with two or three great blog …

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Thinking responsively: responsive web design that is

Responsive Web Design This year I’ve built new websites for clients on responsive design platforms. Mobile responsive design has been talked about for a few years, but I think it’s really become a must in the last couple of years. And it’s much easier to accomplish today with responsive design platforms, like most of the …

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Online Reputation Management

SERPS matter when your reputation is online and “on the line” People are talking about you and your organization online. They’re talking about you on Facebook, LinkedIn, Google+, and perhaps even Yelp. You can find out by “Googling yourself” or your business. The search engine result pages (SERPs) from Google, Bing, Yahoo and others will …

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Content Marketing Tips for 2013

To start the new year, I combed the Internet for content marketing tips and trends. The folks at Social Media Examiner have a great list (26 Essentials for Blogging Success: What You Need to Know) for those of us interested in online marketing. My favorites in this list include: #4 Website/blog Design Elements. Simple ways …

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How fancy is your firm’s capabilities brochure?

Just when I thought nobody wanted a firm brochure anymore, I get a call from an upstart accounting firm. The sole proprietor had already created a “do it yourself” website, and she also wanted to have a printed brochure to provide clients and prospects. The capabilities brochure banter “What kind of capabilities brochure options do …

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Professional service firms grow faster with online marketing

Online, or digital, marketing delivers faster growth and higher profits for professional service firms. That’s according to Hinge Research Institute and their findings from an online survey of 500 professional service firms.  Their findings include: Online marketing by professional service firms increases their profitability Greater online lead generation leads to greater total profitability. The survey …

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Professional service firms have untapped online marketing potential

Traditional marketing techniques at professional service firms are giving way to online marketing and inbound marketing strategies as buyers of professional services change their habits. Hinge Research Institute released its 2011 examination of the current state and untapped potential of online marketing in professional services firms. Here are few of their findings. Results demonstrate that …

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