Is print media dead? Of course not! It has unfortunately – in some people’s minds – become the red-headed, step-child to the sexiness of online marketing. This landscaping firm is reaching out to audiences that appreciate the capabilities of a licensed landscape architect. Are they older, more affluent and read print publications? Likely so. …
Print media complements landscaper’s online presence Read More »
I’m rather proud of the Beaver Creative Environments website that I helped create with the team of Terri Nemer and Lisa Bowser. Terri is a talented art director who wisely chose to go against the usual concept of splashing a landscaper’s or gardening-related business’ website with lots and lots of the color green. Instead, she …
Landscaper’s website a breath of fresh air & soil & water Read More »
I’ve been trying to write a post on the qualities of a good blog post, but then I realized the bigger problem with websites and their content was the overall shortage of website content. For example, a couple years ago I created the static website content (“About,” “History,” “Services,” etc.) for a B2B company with …
If content is king, why do so many websites lack content? Read More »
Online, or digital, marketing delivers faster growth and higher profits for professional service firms. That’s according to Hinge Research Institute and their findings from an online survey of 500 professional service firms. Their findings include: Online marketing by professional service firms increases their profitability Greater online lead generation leads to greater total profitability. The survey …
Professional service firms grow faster with online marketing Read More »
Traditional marketing techniques at professional service firms are giving way to online marketing and inbound marketing strategies as buyers of professional services change their habits. Hinge Research Institute released its 2011 examination of the current state and untapped potential of online marketing in professional services firms. Here are few of their findings. Results demonstrate that …
Professional service firms have untapped online marketing potential Read More »
McKinsey’s fifth annual survey of 4,200 global executives indicates that social tools and technologies (i.e., social media) are continuing to seep into many organizations, transforming business processes and raising performance. Findings include: Organizations are improving their mastery of social technologies. Organizations using social technologies to enhance operations and exploit new market opportunities. Social technologies can …
Social technologies are extending the organization Read More »
Remember when you were a kid and wanted to do something that your parents wouldn’t give you permission? If you were like me, you came back with something like, “But Mom, everybody else is going to go.” Or perhaps, “But Mom, everyone will think I’m a dork if I don’t get to…” The modern day, …
