Online Marketing

BrandYourself, DIY Online Reputation Management

I happened to watch a rerun of Shark Tank this week and was intrigued by Patrick Ambron, co-founder of BrandYourself, an online reputation management service. I find it very interesting since I’ve been in the position of counseling small business clients on the problems they’ve encountered, such as having negative reviews on Yelp. Worse yet, …

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LinkedIn profiles: first or third person?

I vote for both and here’s why. Online marketing professionals typically have an opinion on how to write LinkedIn profiles. Many of them promote the use of first person. They argue that first person is more friendly and inviting. I don’t disagree with that notion, however, there are intervening variables. Like search engine results, for …

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How to craft a winning content marketing plan

Do you want to be a successful business content marketer? The excitement and potential of creating content that builds your reputation as a thought leader often gets in the way of doing the simple stuff first. Like planning. Content editorial planning to be specific. Unfortunately, you might start out with two or three great blog …

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Thinking responsively: responsive web design that is

Responsive Web Design This year I’ve built new websites for clients on responsive design platforms. Mobile responsive design has been talked about for a few years, but I think it’s really become a must in the last couple of years. And it’s much easier to accomplish today with responsive design platforms, like most of the …

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People to People Newsletter Award to Gary Lofstrom & KC Chapter

Our chapter of  People to People International was recently honored as the “2014 People to People International’s Chapter Newsletter Award” winner. Our chapter president kindly gave me kudos for my part in publishing the member email news blast. People to People International Kansas City Chapter Members, Please the attached. I nominated Gary Lofstrom for the …

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Should you include photos of key people on your website?

This headline is a question posed frequently by clients when I ask them for their most recent, high quality head shot, or ask them to get a head shot photo taken for their website. I generally support the idea of a photo to go with a bio. However, I think there are times when certain …

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Online Reputation Management

SERPS matter when your reputation is online and “on the line” People are talking about you and your organization online. They’re talking about you on Facebook, LinkedIn, Google+, and perhaps even Yelp. You can find out by “Googling yourself” or your business. The search engine result pages (SERPs) from Google, Bing, Yahoo and others will …

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Content Marketing Tips for 2013

To start the new year, I combed the Internet for content marketing tips and trends. The folks at Social Media Examiner have a great list (26 Essentials for Blogging Success: What You Need to Know) for those of us interested in online marketing. My favorites in this list include: #4 Website/blog Design Elements. Simple ways …

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Enhanced LinkedIn Company Pages Can Build Your B2B Brand

Enhanced LinkedIn company pages, introduced several weeks ago, intrigue me. I must admit that I barely had a LinkedIn company page before this past year or so, and I kind of wondered if it was worth the bother. Aren’t we mostly looking for people, not companies? Then it donned on me that I have been …

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Google Fiber Puts Kansas City on the Fiber Map

I attended the initial Google Fiber launch event in my hometown, Kansas City, Missouri, held on July 26, 2012. It was quite an event, with seemingly every issue covered, from having ample parking with shuttle buses, Google emblazoned umbrellas in case of rain, soft drinks and chairs for guests waiting for the doors to open. …

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