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Professional service firms grow faster with online marketing

Online, or digital, marketing delivers faster growth and higher profits for professional service firms. That’s according to Hinge Research Institute and their findings from an online survey of 500 professional service firms. Their findings include: Online marketing by professional service firms increases their profitability Greater online lead generation leads to greater total profitability. The survey …

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Professional service firms have untapped online marketing potential

News, Online Marketing, Professional service firm marketing, Strategic Marketing Planning / By Gary Lofstrom

Traditional marketing techniques at professional service firms are giving way to online marketing and inbound marketing strategies as buyers of professional services change their habits. Hinge Research Institute released its 2011 examination of the current state and untapped potential of online marketing in professional services firms. Here are few of their findings. Results demonstrate that …

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Social technologies are extending the organization

News, Online Marketing, Technology / By Gary Lofstrom

McKinsey’s fifth annual survey of 4,200 global executives indicates that social tools and technologies (i.e., social media) are continuing to seep into many organizations, transforming business processes and raising performance. Findings include: Organizations are improving their mastery of social technologies. Organizations using social technologies to enhance operations and exploit new market opportunities. Social technologies can …

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But Mom, nobody else is blogging

Content Writing/Content Marketing, News, Online Marketing / By Gary Lofstrom

Remember when you were a kid and wanted to do something that your parents wouldn’t give you permission? If you were like me, you came back with something like, “But Mom, everybody else is going to go.” Or perhaps, “But Mom, everyone will think I’m a dork if I don’t get to…” The modern day, …

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Simplified Marketing Plan in 7 Steps

News, Strategic Marketing Planning / By Gary Lofstrom

Many organizations state they need to perform a tactic in order to take a step forward in their marketing. In reality, most need a plan, a strategic marketing plan. However, they don’t often warm up to the concept of investing many hours in developing a strategic plan. Maybe they would be more inclined to plan …

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What is a content writer?

Content Writing/Content Marketing, News / By Gary Lofstrom

From my point of view, content writer is the same as copywriter (not to be confused with copyright law), business writer, communications writer, writer-editor, publicity writer, etc.

Online Press Release Versus Social Media Press Release

News, Social Media, Uncategorized / By Gary Lofstrom

A discussion of the online press release, the social media press release and the social media newsroom. Perhaps the social media newsroom is the most intriguing.