SERPS matter when your reputation is online and “on the line” People are talking about you and your organization online. They’re talking about you on Facebook, LinkedIn, Google+, and perhaps even Yelp. You can find out by “Googling yourself” or your business. The search engine result pages (SERPs) from Google, Bing, Yahoo and others will …
I was invited to the official announcement of Digital Sandbox KC, an unprecedented partnership among private companies, universities and government agencies to spur development of local IT-related start-up businesses. Maria Meyers, director of the UMKC Innovation Center and the driving force behind the Sandbox concept, announced the 15-member Advisory Board to Digital Sandbox KC. The …
Digital Sandbox to Support Tech Company Startups Read More »
To start the new year, I combed the Internet for content marketing tips and trends. The folks at Social Media Examiner have a great list (26 Essentials for Blogging Success: What You Need to Know) for those of us interested in online marketing. My favorites in this list include: #4 Website/blog Design Elements. Simple ways …
Enhanced LinkedIn company pages, introduced several weeks ago, intrigue me. I must admit that I barely had a LinkedIn company page before this past year or so, and I kind of wondered if it was worth the bother. Aren’t we mostly looking for people, not companies? Then it donned on me that I have been …
Enhanced LinkedIn Company Pages Can Build Your B2B Brand Read More »
As a writer of annual reports and other financial documents, I’ve noticed the trend of online annual reports, a digital or electronic format. However, I wondered just how far the “digital online report” has come in the last few years and set out to learn for myself. Since you found this post, perhaps you, too, …
Digital Online Annual Reports Becoming Commonplace Read More »
I attended the initial Google Fiber launch event in my hometown, Kansas City, Missouri, held on July 26, 2012. It was quite an event, with seemingly every issue covered, from having ample parking with shuttle buses, Google emblazoned umbrellas in case of rain, soft drinks and chairs for guests waiting for the doors to open. …
Just when I thought nobody wanted a firm brochure anymore, I get a call from an upstart accounting firm. The sole proprietor had already created a “do it yourself” website, and she also wanted to have a printed brochure to provide clients and prospects. The capabilities brochure banter “What kind of capabilities brochure options do …
Is print media dead? Of course not! It has unfortunately – in some people’s minds – become the red-headed, step-child to the sexiness of online marketing. This landscaping firm is reaching out to audiences that appreciate the capabilities of a licensed landscape architect. Are they older, more affluent and read print publications? Likely so. …
Print media complements landscaper’s online presence Read More »
I’m rather proud of the Beaver Creative Environments website that I helped create with the team of Terri Nemer and Lisa Bowser. Terri is a talented art director who wisely chose to go against the usual concept of splashing a landscaper’s or gardening-related business’ website with lots and lots of the color green. Instead, she …
Landscaper’s website a breath of fresh air & soil & water Read More »
I’ve been trying to write a post on the qualities of a good blog post, but then I realized the bigger problem with websites and their content was the overall shortage of website content. For example, a couple years ago I created the static website content (“About,” “History,” “Services,” etc.) for a B2B company with …
If content is king, why do so many websites lack content? Read More »
