I’m rather proud of the Beaver Creative Environments website that I helped create with the team of Terri Nemer and Lisa Bowser.
Terri is a talented art director who wisely chose to go against the usual concept of splashing a landscaper’s or gardening-related business’ website with lots and lots of the color green. Instead, she chose white as the featured or background color, and who would have thought it would work so well.
The design is very soothing and eye-catching, and the white background actually makes the images and colors used pop!
Lisa Bowser, a talented art director in her own right, took the design concepts and made them work in WordPress. This is no small task. You don’t know how many times I’ve heard a web developer say, “That’s a nice design, but we cannot make it look like that.” With the skills of an art director who has mastered the technology of WordPress, my clients don’t have to settle for mediocre design. And I’m a big believer in design. I know that my words, as the content writer, will have much more impact when they are encapsulated by great design.
Nice job ladies!
BTW, the content in this website is rather extensive for a small business. It covers numerous services offered by this landscaping firm, and discusses their approach and methods. The content is search engine optimized, with the help of the SEO-friendly WordPress software.