Marketing Communcations for a Connected World!

Gary Lofstrom creates on-message, on-target content that informs, persuades and connects clients with their customers.
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The best marketing solutions combine the best of traditional marketing strategies and tactics with modern, digital communications.
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Gary Lofstrom’s marketing experience spans many industries. Industries of particular note include: financial services, professional services, information technology and B2B businesses.
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Traditional marketing techniques at professional service firms are giving way to online marketing and inbound marketing strategies as buyers of professional services change their habits. Hinge … [More]
McKinsey’s fifth annual survey of 4,200 global executives indicates that social tools and technologies (i.e., social media) are continuing to seep into many organizations, transforming business … [More]
As content writer for professional service and financial service organizations, I find that all my customer segments are not playing on a level playing field in regard to social media. Specifically, … [More]